Patrick Kelly

Professional Experience

  • Triangle

    UX Developer

    Triangle

    2019 - 2021

    For Triangle.ca, I focused on simplifying the loyalty program interface and improving user retention. By running A/B tests, I identified key pain points and implemented targeted improvements. I worked closely with designers, analysts, and stakeholders to ensure that all updates were both user-centric and aligned with business goals.

    Key Duties and Tasks:

    • Simplified the loyalty program interface through iterative A/B testing.

    • Analyzed user data to personalize and enhance content recommendations.

    • Converted wireframes into scalable front-end code with a focus on accessibility.

    • Collaborated in Agile sprints to ensure timely and impactful updates.

    • Used Adobe Experience Manager to manage and deliver personalized content.

    WebsiteDetails →
  • Party City

    UX Developer

    Party City

    2019 - 2021

    At PartyCity.ca, I enhanced the mobile and desktop shopping experience by focusing on event-specific product pages and improving page load speeds. My A/B testing initiatives led to higher conversion rates and greater customer satisfaction. I worked with a team of designers, analysts, and stakeholders to bring data-driven ideas to life.

    Key Duties and Tasks:

    • Conducted A/B tests to optimize event-specific product pages.

    • Developed responsive front-end code from Adobe XD designs.

    • Utilized Adobe Experience Manager to maintain consistent content delivery.

    • Analyzed user behavior and implemented changes to reduce bounce rates.

    • Collaborated within Agile frameworks to deliver fast, high-quality improvements.

    WebsiteDetails →
  • Atmosphere

    UX Developer

    Atmosphere

    2019 - 2021

    While working on Atmosphere.ca, I focused on creating a seamless user journey by optimizing category and landing pages. Through A/B testing and data analysis, I reduced bounce rates and improved overall engagement. I collaborated with designers and stakeholders to ensure that every change aligned with the brand’s vision and user needs.

    Key Duties and Tasks:

    • Designed and implemented A/B tests for category and landing pages.

    • Used Google Analytics to measure and improve user engagement metrics.

    • Ensured all front-end development met accessibility and performance standards.

    • Partnered with UX designers and analysts to deliver cohesive user experiences.

    • Optimized workflows in Agile sprints to ensure timely delivery of updates.

    WebsiteDetails →
  • Marks

    UX Developer

    Marks

    2019 - 2021

    As a User Experience Developer for Marks.ca, I worked to enhance the user experience by improving navigation, accessibility, and the visual hierarchy of product pages. I conducted A/B tests to identify the most effective designs and optimized site performance using actionable insights from analytics tools. My Agile-based approach allowed for seamless collaboration with team members and stakeholders.

    Key Duties and Tasks:

    • Conducted usability testing to validate new designs and features.

    • Implemented A/B tests to determine the most effective product page layouts.

    • Worked with Adobe Experience Manager to ensure consistency in content delivery.

    • Translated wireframes into responsive and accessible front-end code.

    • Analyzed user behavior to guide data-driven design decisions.

    WebsiteDetails →
  • Sportchek

    UX Developer

    Sportchek

    2019 - 2021

    During my tenure at Canadian Tire Corporation, I enhanced the user experience for SportChek.ca by refining the checkout process, improving the product discovery flow, and reducing cart abandonment. I executed A/B testing with Optimizely and Adobe Target, translating analytics into impactful changes. Collaborating in an Agile environment, I worked with designers, stakeholders, and analysts to create intuitive, high-performing interfaces.

    Key Duties and Tasks:

    • Designed and ran A/B tests to optimize checkout flows and product pages.

    • Translated Adobe XD wireframes into scalable and maintainable front-end code.

    • Collaborated with cross-functional teams to develop and deploy data-driven UX solutions.

    • Conducted in-depth analysis using Google Analytics and presented actionable insights to stakeholders.

    • Streamlined content management through Adobe Experience Manager.

    WebsiteDetails →
  • Canadian Tire

    UX Developer

    Canadian Tire

    2019 - 2022

    As a User Experience Developer at Canadian Tire Corporation, I enhanced the eCommerce experience for CanadianTire.ca. I played a key role in driving a 15% increase in conversion rates by optimizing UX testing processes and implementing test-driven development (TDD). Using tools like Optimizely, Adobe Target, Google Analytics, and Adobe Experience Manager, I conducted thorough A/B testing to refine user flows and improve site performance. I converted Adobe XD wireframes into clean, accessible, and responsive JavaScript, HTML, and CSS. Working in an Agile environment, I collaborated closely with UX designers, stakeholders, and analysts to ensure cohesive, data-driven, and user-friendly interfaces.

    Key Duties and Tasks:

    • Designed and implemented A/B tests using Optimizely and Adobe Target to optimize key user interactions.

    • Analyzed data from Google Analytics to identify bottlenecks and areas for improvement.

    • Converted Adobe XD wireframes into production-ready JavaScript, HTML, and CSS, ensuring accessibility and responsiveness.

    • Leveraged Adobe Experience Manager to streamline content delivery and ensure consistency across platforms.

    • Collaborated with UX designers, stakeholders, and analysts in cross-functional teams to drive user-centric improvements.

    • Operated within Agile frameworks, participating in daily stand-ups and sprint planning to ensure timely and high-quality deliverables.

    • Used data insights to develop actionable recommendations, boosting user engagement and satisfaction.

    WebsiteDetails →